My goal as an online communications consultant is to empower my clients with both the initial basis of a solid comunicación strategy and give the tools and knowledge for them to be able to scale from that firm ground up when the business grows or the needs changes.
It is an ecologic vision that aims to solve problems from the very root so everything that “grows” after, is healthy and efficient without the need of going back to already “solved” issues. Thats how I optimize the effort and resources invested in online communications strategy.
Some of the aspects I check are:
Content Duplicacy Check
Google Penalty Check
Mobile Usability Check
Title & Meta Tags
Page Speed Analysis
HTML Code check according to W3C standards
Pages H tags
Image & Hyperlink tags
Call to action distribution and articulation
Social media coherence
Social media linking